George Schaller: Studying something spectacular — finding out that gorillas are not ferocious, that they’re very kindly, that there’s nothing more pleasurable than sitting next to a wild gorilla and looking into its brown eyes — but it’s the long-term studies that help protect it.  And by studying something spectacular, I can also raise the money to go continue the studies or start new studies.  And also remember, you’re not just studying a tiger.  You’re studying all the hoofed animals — the deer, the wild bison, and others that the tiger eats.  Then you’re studying the vegetation that the herbivores eat.  So you’re doing an ecological study of an area.  But what do people pay attention to?  Not what the deer does but what the tiger does.