You have to live up to a reputation of excellence. I, of course, was writing nonfiction so I had a grave responsibility to make sure the recipes worked, that the ideas were original, that the inspiration was there, that the photography was beautiful, that the production of the book itself was beautiful. Well, little did I know I was making a brand and that has come much later. I didn’t realize about branding until much later, although I had a natural inclination to create a brand. And that doesn’t happen very often. I have been told that by many advertising executives, by many Madison Avenue types that what I was doing was really making a brand, developing it, nurturing it, building it, protecting it.