Norman Borlaug: The first field day was in 1948.  By then, I had a new variety based on this Marquis that was always the lowest producer crossed to a Minnesota variety, Newthatch.  And it was still tall, but resistant to the main rust, and high-yielding in the tall wheats.  So I had a friend in a radio propaganda thing, and through him — who just recently passed away — he was my public contact. He was trained in communications.  And so he had a lot of propaganda where we were going to have this Farmer’s Field Day for lunch.  We would have barbecue ribs and beer — free.  Well, the day came and the only people that came were these young agronomists that were putting in the tests and two farmers.  And the two farmers, they were old pioneers, but I figured they were the poorest farmers in the valley.  But in the days following that — and I explained, showed them the new varieties that were being developed, including small plots that we were increasing for seed production — and told them that this was an ongoing program.  And later that week, one or two of the best farmers in the valley came out and they essentially said, “We heard there’s some interesting things going on here.”  And with my broken Spanish, I was trying to explain to them, “But you show them,” and they picked it up.  And so the second year, there was a big increase in numbers, and by the third year there were hundreds of farmers.